Summary

Sinar Mas Land's Digital Hub recently hosted an Esports competition called Ladies Battle on Saturday (27/11). Sixteen teams of female gamers competed in PUBG Mobile for a prize of IDR 50,000,000. The competition lasted for one day and was held online, with live broadcasts on Digital Hub's YouTube channel. Esports in Indonesia has grown significantly, with more gamers, streamers, and viewers using video games as a form of entertainment. According to data from Newzoo in 2020, Indonesia earned USD 1.74 billion from Esports and is expected to increase by 32.7% annually.
Sinar Mas Land's Chief Digital Tech Ecosystem & Development, Irawan Harahap, said that Esports' development in Indonesia is remarkable. Playing games, which was once considered negative for older generations, has become popular among young people and a positive way to use digital technology. The Indonesian gaming community also has great potential to drive Indonesia's digital economy. Therefore, Sinar Mas Land is striving to provide facilities that support the development of the Esports ecosystem in BSD City.
The Ladies Battle competition was also attended by top female gamers in Indonesia, such as Cindy Yuvia, Maharani Days, Indira Ayu Maharani, Megu, Miraldha, Cindy Wijaya, Trisna, Janyelandelshad, Selly Taenggo, Fathika Bitamia, Realsiinchan of OV, Potetod, Ridha Audrey, Bella Caroles, Maira, and Grace Blessings. The event aims to increase female gamers' participation in professional competitions.
The Ladies Battle competition targeted 10,000 active live streamers or viewers and will have a total streaming time of 6 hours. In addition to preparing the main prize for the winner, the organizing team also provided an iPhone XR unit for lucky viewers. Sinar Mas Land is a property developer in Indonesia with almost 50 years of experience. Sinar Mas Land has developed more than 50 projects in Indonesia and has received various prestigious international awards.